What we see in others out there is what we are within. Conceptual art is not about the art, but about what the viewer perceives through the art. Good advertising, good branding or good art should be about the message, and how the message transforms the viewer into a buyer.

When watching Simon’s show we constantly transform, reinvent and bend realities. From optical effects to anamorphic images, we create perceptions to express our client’s message at a subliminal level. In our keynotes, the message is either direct or presented through the use of metaphors using technology borrowed from NLP with the subject-matter expressed through art.